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Rihanna releases initial glimpse of revived PUMA FENTY collaboration in teaser.

The FENTYxPUMA partnership launched in 2014 to unprecedented success, catapulting Rihanna and her creative vision to the forefront of celebrity footwear. The line has been dormant for a handful of years, but both collaborators confirmed a relaunch of the partnership back in March.

Recently, official PUMA social media channels shared a sneak peek at a FENTYxPUMA photoshoot. The 19-second clip showcases Rihanna with her face and hair campaign-ready and dressed in a number of flowy, oversized garments. Riri’s garb favors a muted grey tone that suggests upcoming footwear from her PUMA partnership dons similar ensembles. A timeframe of the line’s relaunch hasn’t been specified by either party, but it’s likely product will drop in time for fall and winter; an understated color palette, then, makes sense. The teaser video doesn’t depict any footwear, but it’s likely a renewed FENTYxPUMA partnership reimagines classics like the PUMA Creeper and BOW SLIDE, while also delving into the world of chunky “dad shoes” and mules.

Stay tuned for more updates.

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Reposted from https://sneakernews.com